Large group photo of Counterpart volunteers at the launch of the new name and brand, 31 May 2017

Tonight Women’s Health Victoria welcomed over 100 guests to launch the new name of their valued cancer support service, BreaCan. Dale Fisher, CEO of Peter MacCallum Cancer Centre, unveiled the new brand, Counterpart Women supporting women with cancer, to great fanfare.

BreaCan has provided quality support and information to women living with breast or a gynaecological cancer more than 25,000 times since opening in 2003. As Counterpart, the service will continue to provide the same high quality support to women across Victoria.

Counterpart connects, supports and informs women with breast or a gynaecological cancer to live well.

The name Counterpart celebrates the essence of the service – the trust, warmth, care and positive energy created when women connect and support each other.

We recognise every woman’s experience of cancer is different but talking to another woman with a cancer diagnosis can help.

Counterpart puts peer support at the heart of the new brand.

Highly trained, professional Peer Support Volunteers give other women with breast or a gynaecological cancer emotional support, understanding, hope and comfort.

More information about how Counterpart can support women living with breast or a gynaecological cancer can be found at counterpart.org.au

“Counterpart provides a very special and unique service to women living with breast or a gynaecological cancer. I am honored to launch the new brand and look forward to working with Counterpart at Peter MacCallum Cancer Centre to connect Victorian women with cancer to the support they need.” said Dale Fisher, CEO of Peter MacCallum Cancer Centre, who announced the new name. 

We have chosen the name Counterpart to celebrate the essence of our service – the trust, warmth, care and positive energy created when women connect and support each other.” said Dianne Hill, Manager of Counterpart. 

Rita Butera, Executive Director of Women’s Health Victoria has said, “We are delighted to unveil the new brand for our cancer service. Breast and gynaecological cancers have a major impact on Victorian women. We believe Counterpart – Women supporting women with cancer – tells women who we are and what we do, and puts peer support at the heart of the service. We know over time Counterpart will connect more  Victorian women with cancer to high-quality support and information.

Last Updated: 20 June, 2017 5:46 pm